[an error occurred while processing this directive] Mack's Lure : : High Quality Fishing Lures and Accessories N

STAN'S CORNER

There's A Reason For Their Records

Stan's Archives

By Stan Fagerstrom

Part 2

I pulled the lure I had attached to my line up close to the boat.  I wanted my partner to get a look at its action.
“Take a look at this,” I told my friend Charlie, “ever see a lure do something like that?”

Charlie laughed as he answered. “The way the skirt on that thing wiggles around reminds me of what I saw years ago when I was invited to a twilight show at Waikiki Beach in Hawaii.  No wonder those fish have been grabbing it!”

Remember my last column?  In it I promised to tell you what the guys who call the shots at Mack’s Lure experienced when they took some of their latest fish catchers to Oregon’s Wallowa Lake earlier this year.

They wanted to get a close up look at the record breaking kokanee the lake had been producing.  That was one objective.  A second was to do some test fishing of certain of their new products.

Remember now, it was a Mack’s Lure---the Wedding Ring Double Whammy Kokanee Pro---that has helped anglers shatter previous kokanee size records.  Mack’s Lure beads also played a role in the rig the angler who took a pending world record from the Oregon lake used to put that fish in the boat.

I figures then doesn’t it that Mack’s Lure executives Bob Schmidt and Bobby Loomis wouldn’t fool around with other than their company’s proven products?  You may have guessed they probably would rig with those record shattering Double Whammy Kokanee Pros and get at it.  Guess again!

“We used darn near all of our kokanee baits,” says Loomis, Mack’s director of sales & marketing, “including our Double Whammy and we got fish on all of them, in fact lots of fish.  But it wasn’t our lure that you’ve read so much about that was our most productive.  What that turned out to be is a new bait that we just added to our lure lineup this year.”

The lure my friend Bobby is talking about is the one I showed my friend Charlie that morning.  It’s called a Cha Cha Kokanee Squidder Rig.  If you haven’t already found out just how effective these skirted little fish catchers can be it’s high time you did.

If you're into kokanee fishing you're going to want to try these new Mack's Lure Kokanee Squidders.  These new lures have been effective wherever they've been tested.  They caught all kinds of big kokanee earlier this year out of Oregon's Wallowa Lake.

There’s no big secret as to why the Cha Cha Kokanee Squidder does its fish-attracting dance.  The Mack’s Lure Smile Blade up there at the front of the lure is responsible for it.  It does the same thing to the Cha Cha as it does to darn near anything you hang on a hook behind it.  It makes them wiggle and wobble as they move through the water.

The Smile Blade’s action-inducing affect is even more pronounced where the Cha Cha is concerned because of the skirt the lure carries.  Start trolling it along and the darn thing shimmies and shakes like a belly dancer atop a Bourbon Street bar at midnight during Mardi Gras.

I’ve known Bobby Loomis for a whole lot of years.  The man knows fishing.  When he tells me how he feels about the new Cha Cha Kokanee he’s gets my full time attention.  But as important as that may be it it’s only part of what I promised to share with you. 

Now here’s the rest of the story.  Bob Schmidt, Mack’s general manager, and Loomis wound up catching 15 kokanees on their Wallowa Lake trip that ran from 3 to 6-pounds.  They also took a boat load of small fish in the 11 to 14-inch bracket that they released.  Every darn one of the lures they used was fished behind a brand new dodger---it’s called the Mack’s Double D Dodger---that will be available to anglers later this year.

You're going to be hearing a lot more about this new Mack's Lure Double D Dodger.  Among other things it imparts unique movement to the lures used along with it.

“This dodger,” says Schmidt, “does double duty.  It serves as a planer board as well as a dodger.  Your leader can be attached to one of four different holes the new dodger features.  The distance the dodger takes your lure off to the side of the boat is determined by the hole to which your leader is attached.”

As Schmidt points out, getting your lure off to the side of the boat as you troll has obvious advantages.  A major one is you don’t have to have your lure following right along in the disturbance your boat makes as it moves through the water.  The new dodger is also a big help in preventing tangles when multiple rods are being used.

“We had two features,” Schmidt says, “that we designed our new dodger around.  One was that nearly every experienced troller I’ve ever talked to, and this applies whether they are after trout, kokanee or salmon, tell me they get most of their hits when they turn their boat or alter their boat speed.

“I told Dr. Ron Stirtz, the talented man who invented the Smile Blade, what I wanted our new Double D Dodger to do and asked him if he could make it happen.  He indeed has.  The innovative new dodger he came up with is the answer to a troller’s dream.  It pulls a lure along while it mimics what happens when you’re changing boat speed or turning.  It results in your lure having a resulting pulsating action that fish just can’t seem to resist.”

The patented new Mack’s Double D Dodger will be available in two sizes and both sizes will come in four different colors.  One size will be slightly more than 4-inches in length and the other just under 8-inches.
Well, friends, there you have it.  The company that brought you the famous Wedding Ring and its wonder working Smile Blade has done it again.  The heading you see at the top of this column tells it like it is---there really is a reason why those lures they market up there in Wenatchee, Washington keep busting fish size records.

My guess is you might darn well see more of the same where Mack’s Lure products are concerned in the months two come.  And the two new ones I’ve just finished telling you about just might be why it happens!

-end-

Mack's Lure  · 2514 Easy Street  · Wenatchee, WA 98801  ·  Order Desk: 800-525-8737